Our story

STYLIDEAS is the product of invention and good fortune. After winning the BBC’s The Apprentice in 2011, self-made billionaire Lord Sugar invested £250,000 in Tom’s dream to make beauty effortless. CEO Tom Pellereau has always wanted to invent, ever since he was a small boy. Now he is all grown up and is the world’s beauty handyman.

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STLYPRO BEAUTY RANGE

STYLPRO is the home of the world’s first makeup brush cleaner and dryer. Combining innovation and sustainability, STYLPRO strives to solve the problems that impact your everyday routines.

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STYLSMILE TEETH WHITENING

At STYLSMILE, there's always a reason to smile. Affordable, safe, peroxide-free teeth whitening for all. Guaranteeing whiter teeth within weeks. Using revolutionary PAPTech, our whitening range removes stains on 3 levels, giving a new meaning to deep cleaning.

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STYLFILE NAIL CARE

STYLFILE offers sensible and stylish answers to all nail care needs. From curved nail files to at home gel nail removal kits, STYLFILE is shaping the future of nail care. Making everything easier & quicker.

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STYLPRO Original

"Brilliant little gadget"

I love this product I’ve always hated the chore of cleaning my brushes and if I’m honest I always put it off to the last minute.

Jamielou90

STYLSMILE Lighten Up!

"It works, enough said!!"

The process to whiten the teeth doesn’t take too long and is not taxing, it becomes a routine.

Charn

STYLPRO Easy On The Eye

"A Must Have!"

If you wear make up and are fed up of all the trials of the time it takes in removing it, then this is what you need, leaves your skin feeling soft and clean and nourished and the wash cloth is super soft

RainbowWitchy